Lately, it seems Montauk’s equilibrium has been out of whack. Where the beach town on the tip of Long Island once attracted surfers and artists, it now attracts surfers, artists, and well, a whole lot of revelers. It’s great for those who love a lively apres-beach scene. But with every hotspot, every DJ, Montauk loses some of the serenity that made it so special in the first place.
“We wanted to emphasize the center of the show, Montauk, in its natural state, so we brought dunes back through the property then paired them with materials and color inspired by the landscape,” Atit Jariwala, founder and CEO of Bridgeton (the hospitality company that owns Marram), tells Vogue.
That’s why Marram, a new boutique hotel opening August 23, doesn’t want to blow up. In fact, it wants to help Montauk chill out. Marram, which takes over Montauk’s old Atlantic Terrace, describes their vibe as “barefoot luxury.” It’s apparent from the movement you arrive.