Balancing the World's Ledger

Hashdex is an institutional grade digital asset index fund built to bridge the gap between traditional financial markets and a new asset class. We partnered with Hashdex to distill their brand strategy and lead their brand identity development in order to communicate their unique offering in a nascent market to a savvy global audience

We developed a brand strategy that aligns their technological and financial excellence with their commitment to meaningful client relationships, ultimately extending it into a visual identity, web experience, presentation templates and collateral.


Strategy, Identity, Web Experience, Collateral, Communications, Investor Decks

Clean and monochromatic, the Hashdex website features a shifting navy blue background that serves as a simple metaphor for the seamless transition from traditional financial markets to digital assets. This clear, simplified website uses hard working, plain spoken copy to cut to the core of Hashdex’s value proposition and detailed infographics to earn loyalty from institutional investors. Thoughtfully designed graphs and type hierarchy offer an approachable yet detailed sophistication.

The collateral is a tangible expression of Hashdex, designed to help sophisticated investors feel trust in a nascent industry. Our type system plays a large role with collateral, given the need for information-rich business papers and quarterly reports. 


Strategy, Brand Identity, Web Experience, Collateral, Communications, Investor Decks


Andrew Puschel, Strategy
Sarah Morris, Design
Gardie Ashforth, Strategy / Copy
John Eric Oberbeck, Strategy / Web Design
Whitney Clark, Creative Director


Marcelo Sampiao, Founder / C.E.O.
Bruno Caratori, Founder / C.O.O.
Valérie Cadier Adem, Head of Marketing