Revolution Golf is the world’s leading online golf instruction platform. Through world class direct response marketing, RG built a valuable audience of passionate golfers, but they didn’t have a cohesive brand presence to appeal to the advertisers interested in their passionate audience.
In partnership with Landscape, we distilled RG’s brand positioning within a polarized golf market then parlayed this strategic foundation into a refined visual identity and web experience, advertising platform, and paid advertising campaigns, all bolstered by a library of photography by Chris McEniry. This allowed RG to capitalize on the long list of brands that were eager to access its valuable audience. This relationship carried into revolving product launches of video content and advertising campaigns, even a video book design for golf legend, Gary Player. RG was acquired by the Golf Channel in 2017.