Union Snacks

Charcuterie Reimagined

Union Snacks offer uniquely modern charcuterie and whole earth snacks that bring together plant and animal ingredients, inspired tastes, and a connection to where our food comes from.

We refined the Union identity through a clarified typographic identity, emboldened color system and appetizing, elevated photography. We designed the Union e-commerce presence to celebrate the quality of its product in the context of end grain cutting boards, thereby associating the brand with the culinary tradition of artisan charcuterie.

Services

Identity Refinement, Ecommerce Design, Photography Art Direction, Copywriting

Services

Identity Refinement, Ecommerce Design, Photography Art Direction, Copywriting

Maker

Gardie Ashforth, Copy
John Eric Oberbeck, Web Design
Whitney Clark, Creative Director

Client

Zubin Mehta, Co-Founder
Caroline Lamborn Mehta, Chief Executive Officer and Co-Founder

Production

Con Poulos, Studio / Food Photography