As a full-service creative studio, Maker distills the meaning in businesses and their offerings to make your brand a lasting competitive advantage.

We are strategists, writers, and designers who deliver multi-disciplinary creative direction.

Our process enriches the connection between audience and product. Here’s how we systematically deliver lasting engagement:

1 — Discover

Our process begins with comprehensive market research, stakeholder conversations, and audience interviews. We engage you, your team, and your audience to gain situational awareness for your business to recommend where your brand should be positioned.

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Client & Customer Interviews, Market Research, Ethnographic Studies, Competitive Landscape, Observations, Insights

2 — Distill

We distill our discoveries into a comprehensive brand strategy and establish your unique positioning, core audience and own-able territory. We carry this into a foundation of brand pillars that will anchor your identity and serve as a common vocabulary for on-strategy creative.

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Audience Definition, Psychographics, Positioning, Brand Definition, Brand Pillars, Manifesto

3 — Concept

We begin by expressing your brand pillars as a series of design moodboards. Once we’ve selected a set of visual tools, we start iterating Visual Themes. Each theme is a potential pathway towards your final brand and product identity that tests visual language including typography, photo art direction, color, compositions and logo concepts.

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Brand & Product Identity Moodboards, Thematic Design Directions

4 — Establish

After we select a design direction, we refine it to ensure on-strategy presentation of our brand pillars. We ultimately document this new identity system from strategy, to visual language and voice / tone standards, to usage and applications in a comprehensive Brand Guidelines document.

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Brand Identity Development, Logotype & Mark, Color System, Typography Systems, Brand Guidelines, Voice & Tone Guidelines

5 — Express

The brand’s presence is expressed through a series of deliverables that might include collateral, packaging & product design, environmental design, retail design, as well as web design and social media. The application of the brand into these extensions serves as a stress test for the identity system, ultimately enriching the brand with greater nuance.

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Packaging, Product Design, Digital Design, Retail Design, Illustration, Photography, Videography

6 — Activate

Once the brand is expressed we shepherd it into production. Common services include creative direction of web development, photography, film, and print production oversight, experience and event design, as well as creative development of advertising campaigns in traditional, digital, social and guerilla.

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Go-To-Market Strategy, Advertising Campaigns, Broadcast, Print, OOH, Digital, Event & Experience, Guerilla Marketing

We partner with entrepreneurs and business leaders pre-launch or at key inflection points. Maker clients believe brand should be a competitive advantage and understand the sustained commitment required to deliver this impact.

When we find partners that align with our approach, we prefer ongoing engagements often betting alongside them. Here’s how we’re different:

1 — A Nimble Studio

We are a small team of entrepreneurial strategists, writers and designers with a network of world class collaborators. From the start, our studio was built to work responsively and integrate into our client’s teams and workflow.

2 — End-to-End Creative Direction

We believe lasting brand equity is created by coherent expression of strategy across every touch-point of a brand, through that business’s entire life cycle. That’s why we prefer broader engagements that begin with strategy extending through product definition into brand identity and multi-faceted expression.

3 — We Bet On Our Work

We thrive on building meaningful, differentiated businesses. We are partners in several of our portfolio businesses. We built Maker to facilitate these relationships when possible. The studio works in service of our equity partnerships and vice versa.

4 — Entrepreneur’s Urgency with an Owner’s Care

We are entrepreneurs and stakeholders ourselves that thrive by sitting on the same side of the table as our client partners. We are results-minded rather than project-focused. This means we bring a keen awareness of the discipline required to facilitate growth to every project.

If your brand, its strategy, identity, and expression should be a competitive advantage, then drop us a line.